Module 1: Introduction to SEO

1.1 Overview of Search Engines

   - Understanding search engine algorithms

   - Introduction to major search engines (Google, Bing, Yahoo)

1.2 Importance of SEO

   - How SEO impacts online visibility and organic traffic

   - Case studies showcasing successful SEO implementations

Module 2: On-Page SEO

2.1 Keyword Research and Analysis

   - Tools and techniques for keyword research

   - Long-tail vs. short-tail keywords

2.2 Title Tags and Meta Descriptions

   - Creating compelling and optimized title tags

   - Writing effective meta descriptions

2.3 URL Structure and Internal Linking

   - Best practices for creating SEO-friendly URLs

   - Internal linking strategies for better navigation and SEO

Module 3: Technical SEO

3.1 Website Structure and Navigation

   - Importance of a crawlable website structure

   - XML sitemaps and robots.txt

3.2 Page Speed Optimization

   - Tools for measuring and improving page speed

   - Impact of page speed on SEO and user experience

3.3 Mobile Optimization

   - Mobile-friendly design and responsive layouts

   - Google's mobile-first indexing

Module 4: Off-Page SEO

4.1 Link Building Strategies

   - Understanding the importance of backlinks

   - White-hat vs. black-hat link building techniques

4.2 Social Media and SEO

   - How social signals impact search rankings

   - Integrating social media into the SEO strategy

Module 5: SEO Analytics and Reporting

5.1 Google Analytics Setup and Configuration

   - Installing and configuring Google Analytics

   - Understanding key metrics and reports

5.2 SEO Performance Tracking

   - Monitoring keyword rankings

   - Analyzing organic traffic and user behavior

Module 6: SEO Auditing Tools

6.1 Introduction to SEO Auditing Tools

   - Overview of popular SEO tools (e.g., SEMrush, Moz, Ahrefs)

   - How to use these tools for comprehensive SEO audits

6.2 Hands-on SEO Audit

   - Practical application of audit tools on a sample website

   - Identifying and prioritizing SEO issues

Module 7: Local SEO

7.1 Local Search Optimization

   - Google My Business optimization

   - Local citation building and management

7.2 Customer Reviews and Reputation Management

   - The impact of reviews on local search rankings

   - Strategies for managing online reputation

Module 8: Advanced SEO Strategies

8.1 Schema Markup and Rich Snippets

   - Enhancing search results with structured data

   - Implementing schema markup for different content types

8.2 Voice Search Optimization

   - Understanding the rise of voice search

   - Optimizing content for voice search queries

Module 9: SEO for E-commerce

9.1 E-commerce SEO Best Practices

   - Product page optimization

   - Dealing with duplicate content and faceted navigation

9.2 Conversion Rate Optimization (CRO)

   - Aligning SEO efforts with conversion goals

   - A/B testing and CRO strategies

Module 10: Emerging Trends in SEO

10.1 SEO and Artificial Intelligence

    - The role of AI in search algorithms

    - AI-powered SEO tools and applications

10.2 Future Trends and Adaptation

    - Staying ahead of algorithm updates

    - Preparing for the future of search

Final Project

- Participants conduct a comprehensive SEO audit on a real website.

- Presentation of findings and recommendations.

Assessment

- Quizzes and assignments after each module.

- Final exam covering key concepts and practical application.